01 / 06 Home

Marketing built for the AI search era.

We help B2B and B2C brands get found in AI search, prove ROI to the CFO, and run growth like a system instead of a guess. AI-powered precision. Senior human strategy. No account managers learning on your dime.

02 / 06 About

Most agencies sell hours. We sell outcomes you can put on a slide.

Most agencies are still optimising for the channels that stopped working years ago. They quote impressions because impressions are easy to count. They blame attribution because attribution is hard. And they staff your account with someone who learned the platform yesterday.

We do it differently. AI is the operating system underneath everything we ship: bid optimisation, intent signals, content velocity, attribution modelling. Senior humans run the strategy on top of it: the call on what to actually say, who to actually target, what numbers to actually trust. Every campaign comes with a metric you can defend in a board meeting. Every retainer comes with a system you keep when we leave.

How we work

03 / 06 Services

Seven services. One operating model.

Built for marketers who need to be found, prove ROI, and scale without breaking what's working.

Signature offering

GEO & AEO: Generative + Answer Engine Optimisation

Get found inside ChatGPT, Google AI Overviews, and Perplexity. Most agencies are still optimising for keywords nobody types into chat boxes. We rebuild your content so it earns citations from the answer engines your buyers actually use.

See how it works
Pipeline

Revenue Attribution & Pipeline Marketing

First-click to closed-won, with no Excel forensics in between. The dashboards your CFO will trust.

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Leadership

CMO-as-a-Service

Senior marketing strategy and leadership on demand. For startups and scale-ups that need a growth brain, not just hands. We sit in your leadership meetings, set the strategy, hire and manage the team, all without the executive salary line.

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Targeting

AI-Powered ABM

Find and convert the exact decision-makers that matter. Volume is over. Targeting won.

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04 / 06 Why Twigs&Ink

Four things most agencies promise, and we actually do.

01

Senior thinking, not pyramid pricing.

The strategist on the pitch is the strategist on the work. No bait-and-switch. No junior account managers using your retainer to learn the platform. You get the brain you bought.

02

AI inside the work, not on the deck.

Every agency now has an "AI capabilities" slide. Most of them stop there. We use AI where it actually multiplies output: bid optimisation, intent scoring, content drafting, attribution. And we tell you exactly where it ends.

03

Revenue, not reach.

We don't celebrate impressions. We don't celebrate engagement rate. We celebrate the line where pipeline shows up in your CRM with our campaign attached to it. If we can't prove it, we don't claim it.

04

Systems you keep, not retainers you can't leave.

We build playbooks, dashboards, automations, and content engines that live in your stack. When you graduate from us, you take all of it with you. No hostage situations.

05 / 06 Reading

What we're thinking about this month.

AI Search

We Asked ChatGPT, Perplexity, and Google AI 500 Buyer Questions

We ran a real experiment across the three answer engines your buyers use. The results say something uncomfortable about how B2B brands get discovered now, and who's quietly winning.

Essay 01 9 min read 2,300 words Aug 2026
GEO

The Death of the Homepage

Your homepage used to be where buyers formed their first impression. In the AI-search era, that moment happens somewhere you don't control, and can't see in your analytics.

Essay 02 7 min read 1,900 words Aug 2026
Playbook

Your Competitor Is Being Recommended by AI Right Now

A step-by-step audit you can run today (no tools, no budget) to see exactly what ChatGPT, Perplexity, and Google AI say when a buyer asks about your category.

Essay 03 6 min read 1,650 words Aug 2026
06 / 06 Get in touch

Tell us what you're trying to grow.

We reply within one working day. No discovery-call gauntlet, no sales sequence. Just a real conversation about whether we're the right fit. If we're not, we'll tell you who is.

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